Monday, 18 June 2012 12:51
June 18th, 2012 -- Author: Dario Montes de Oca - Don't get caught up in the design and the "prettiness" of your direct mail. Obviously you wanted to look good. Pleasing to the eye - this is your goal. What really matters is the content of the mailing itself. If you present something that is poorly written, regardless of how exceptional the paper that it is printed on is, you will not get a very good response. Well written copy will win every time. The design of the page comes second. Always work on the copy first and foremost.
This is a basic rule of thumb that you must follow for online and off-line written copy.
Even direct mail needs to have attention grabbing headlines. Absolutely. Headlines aren't just for sales pages and articles. The headline can make all the difference in the world for your direct mail efforts.
If you're tried to make your direct mail piece read as if it were a letter, it might be a little challenging to include an effective headline but it can be done. The headline needs to be attention grabbing. It also needs to be intriguing so that your recipient will want to keep reading what you have sent to them. You shouldn't have a hard time finding some tips on writing better headlines. You'll definitely want to invest some time right now into learning a few so your headlines will get better results.
Always be prepared to follow up on every piece of direct mail you send out. You can do this with a second piece of direct mail but it is better to use email or a phone call. This is how you show potential customers that your customer service goes one step above and beyond. Of course, this is only practical when you're sending smaller batches of direct mail out. Still, it's worth doing.
A quick phone call to say "I sent you something about a week ago, and I want to make sure you saw it." With this kind of service you can turn a promising prospect into a paying client.
Direct mail is still a great way to attract new customers. Far too many online marketers believe they need to advertise online to attract customers, but direct mail can still offer great results. In reality, direct mail allows you to contact potential new customers you might never have reached otherwise, which can boost sales massively. Put the tips in this article to good use for you and you should start seeing positive results right away.
Everybody is caught off-guard at one time or another with new areas of information, much like Direct Mail, because they walk away feeling like there is so much more. You have to bear in mind that this topic is related to several others that each in their own right are significant.
Bring an open mind to the table as you do this, though, and many important tips will jump out at you.
What we find valuable is augmenting our source knowledge with related searches that are based on sub-topical interests. Then, since you know it is important, simply drill down to discover more about it.
In the end, though, this is clearly your option to pursue or not.
Article Source: http://www.articlesbase.com/direct-mail-articles/making-money-with-direct-mail-how-to-do-this-5988494.html
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